From the Site

Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Author:
Kelly Itatani

Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Author:
Matthew Rudas

adobee. Enlists haroinfather for "sent you flowers."
January 6, 2020
"sent you flowers" is a succinct, captivating portrait of love dead on arrival.
Author:
Maxamillion Polo

Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Author:
Precious Kato

From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
Author:
Emily Bird

Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Author:
Precious Kato

070 Shake's "Under The Moon" Is a Beautiful Glimpse Into 'MODUS VIVENDI'
December 13, 2019
Set to appear on her debut album, "Under The Moon" sees 070 Shake taking her genreless inclinations to newfound heights.
Author:
Maxamillion Polo

KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.
Author:
Maxamillion Polo

Blimes Gets Personal and Intimate in "Under My Skin"
December 12, 2019
Meet Blimes, the rapper, singer, and songwriter who can do it all.
Author:
Precious Kato

Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Author:
Maxamillion Polo

Oxymorrons Bring a Rollercoaster of Energy to Adrenaline-Pumping "Think Big"
March 9, 2022
"If you're not headbanging or screaming like you're about to transform into a Super Saiyan, I don't know what will."
Author:
Alessandra Rincon

Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
Author:
Maxamillion Polo
EBEN on Why Don't We, Car Burning Down, and Biggest Guilty Pleasure | Quick 6
March 14, 2019
+ EBEN just dropped a new bubbling pop earworm, "Next Ex," in anticipation of the upcoming tour, and we are hooked.
Author:
Maxamillion Polo

Paris Michael Blends Punk and Hip Hop on His Debut 'PUBLICITY STUNT'
September 11, 2020
Paris Michael's rebellious attitude and ear for gritty and industrial instrumentals make his debut EP, PUBLICITY STUNT, an engaging and memorable listen.
Author:
Tyler Borland
![AYLà˜ Is the Rapping & Singing Extraordinaire Making Nigeria Proud With 'dnt'dlt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aylo-ones-to-watch_1565116278.jpg)
AYLà˜ Is the Rapping & Singing Extraordinaire Making Nigeria Proud With 'dnt'dlt' [Q&A]
August 6, 2019
In celebration of his new music, we recently chatted with AYLà˜ about his musical upbringing, his continual growth, and of course, 'dnt'dlt.'
Author:
Alissa Arunarsirakul

Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Author:
Maxamillion Polo
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
Author:
Jazmin Kylene

Watch Blinged-Out Smino Deal Jewelry In New "KLINK" Music Video
June 6, 2019
The sparkly bling that surrounds Smino reflects his new attitude of, "just having fun and living off [his] own confidence."
Author:
Miranda Hyman
![Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daz rinko-ones-to-watch-2.jpg)
Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]
January 30, 2019
"As a fan of the show, I relate to the character of Lawrence and how he deals with the everyday struggles of being a black male making his way in the world."
Author:
Chuck Ramos

Beyoncé's 'The Lion King: The Gift' Overshadows Its Dull Film Accompaniment
July 23, 2019
Beyoncé's creative vision makes the Disney remake feel like an afterthought.
Author:
Maxamillion Polo