From the Site

haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian

Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Author:
Jessica Thomas

TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird
![CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cj-flemings-live_1581626334.jpg)
CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions
February 13, 2020
CJ Flemings delivers a standout rendition of "Acquainted."
Author:
Maxamillion Polo

Nick Leng and Chester Watson's "Plastic Moon" Is an Otherworldy Offering
February 12, 2020
The new single arrives hand-in-hand with a cosmic, clay-animated video.
Author:
Jessica Thomas

Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
Author:
Emily Bird

'Birds of Prey: The Album' Dismantles Sexist Myths One Female Lead at a Time
February 7, 2020
A much-needed step-up from Jared Leto's cringe-inducing Joker.
Author:
Jessica Thomas
![Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-jhn-tour_1581001753.jpg)
Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]
February 6, 2020
Tickets go on sale Friday, February 6 at 10 a.m. local time!
Author:
Maxamillion Polo

Tommy Newport and EARTHGANG Collide on "Stargazer"
April 13, 2021
Newport and EARTHGANG lay down the perfect foundation for a sentimental yet bittersweet banger.
Author:
Carter Fife

Kabwasa Announces His Debut Album with the Retro "You Gon See"
August 3, 2020
Vintage aesthetics paired with cutting edge flows and ideas, Kabwasa makes a statement with his single "You Gon See."
Author:
Tyler Borland

kxvg Breaks Free and Soars to New Heights on 'cloudburst*' EP
May 24, 2021
Inspired by themes of youth, discovery, love, and loss, kxvg delivers a collection of futuristic bangers.
Author:
Carter Fife

Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Author:
Carter Fife

Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
Author:
Arielle Lana LeJarde

Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
Author:
Tyler Borland

$avvy's 'Boys Wear Pearls' Is R&B's Past, Present, and Future
March 8, 2021
Nashville rapper/singer $avvy released his long-awaited debut project 'Boys Wear Pearls,' an eight-track tape featuring some of the most versatile performances and songwriting seen so far this year.
Author:
Carter Fife

LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
Author:
Carter Fife