From the Site

haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird

Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Author:
Krista Marina Apardian

ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Author:
Krista Marina Apardian

Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Author:
Jessica Thomas

TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Author:
Emily Bird
![CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cj-flemings-live_1581626334.jpg)
CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions
February 13, 2020
CJ Flemings delivers a standout rendition of "Acquainted."
Author:
Maxamillion Polo

Nick Leng and Chester Watson's "Plastic Moon" Is an Otherworldy Offering
February 12, 2020
The new single arrives hand-in-hand with a cosmic, clay-animated video.
Author:
Jessica Thomas

Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
Author:
Emily Bird

'Birds of Prey: The Album' Dismantles Sexist Myths One Female Lead at a Time
February 7, 2020
A much-needed step-up from Jared Leto's cringe-inducing Joker.
Author:
Jessica Thomas
![Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-jhn-tour_1581001753.jpg)
Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]
February 6, 2020
Tickets go on sale Friday, February 6 at 10 a.m. local time!
Author:
Maxamillion Polo
![Easy Life - "Pockets" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-ones-to-watch_1562353581.jpeg)
Easy Life - "Pockets" [Live + Interview] | All Eyes On
July 5, 2019
Easy Life is music's answer to rainy days.
Author:
Maxamillion Polo

Rahli Carves Out His Niche in the Versatile 'Still Big Rallo From Lorna'
May 6, 2020
With exceptional flexibility, Rahli's sophomore tape recognizes the pitfalls of being a one-trick pony.
Author:
Maddy Quach

A Miniature Zak Abel Makes for a Great Lover in the Saweetie-Assisted "You Come First" Video
January 10, 2019
Abel returns with a music video that puts to bed any debate at what "You Come First" could have been possibly been alluding to.
Author:
Maxamillion Polo

CHLOBOCOP and Lee Scott's "BELL ME BACK" Is Nothing Short of Intoxicating
April 13, 2020
CHLOBOCOP is ready to dominate the rap game.
Author:
Maxamillion Polo

Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Author:
Ruby Scott

'Birds of Prey: The Album' Dismantles Sexist Myths One Female Lead at a Time
February 7, 2020
A much-needed step-up from Jared Leto's cringe-inducing Joker.
Author:
Jessica Thomas

Easy Life's 'Junk Food' Is a Brilliant Showing of Their Peerless Dexterity
January 10, 2020
Balancing sun-soaked fun with a somber wit, Easy Life's latest mixtape sees them carving out their own niche.
Author:
Maxamillion Polo

GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
Author:
Jess Myers

Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
Author:
Ruby Scott

99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Author:
Maxamillion Polo