From the Site

BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Author:
Dillon Stave
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
Author:
Alessandra Rincon

Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Author:
Jazmin Kylene

KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
Author:
Carter Fife

Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Author:
Ruby Scott

Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Author:
Maxamillion Polo
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
Author:
Jessica Magtalas
![CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/club-indigo-are-you-in-the-room_1652291274.jpeg)
CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]
May 11, 2022
There's nothing about this New England-based collective that can be boxed by a label.
Author:
Jazmin Kylene

IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
Author:
Maxamillion Polo
![Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daz rinko-ones-to-watch-2.jpg)
Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]
January 30, 2019
"As a fan of the show, I relate to the character of Lawrence and how he deals with the everyday struggles of being a black male making his way in the world."
Author:
Chuck Ramos

Beyoncé's 'The Lion King: The Gift' Overshadows Its Dull Film Accompaniment
July 23, 2019
Beyoncé's creative vision makes the Disney remake feel like an afterthought.
Author:
Maxamillion Polo

Levi Watson Is a Real-Life Synth-Lord in 'Daydreaming as The World Ends'
August 28, 2019
'Daydreaming as The World End's is a testament to Watson's ability to create outside the boundaries of hip-hop.
Author:
Chuck Ramos

Tierra Whack Flexes Her Range in "Wasteland"
March 12, 2019
We may only be a few months in, but Tierra Whack is already an early contender for 2019's most memorable hip-hop drop.
Author:
Maxamillion Polo
James Mantis Pays Homage to His Love of Basketball on 'Jab Step Pop'
November 4, 2021
Labeling the EP as "first major step out," Mantis does not disappoint.
Author:
Joe Beer

Kill Jasper Displays a Relentless Flow on "Muddy Flow"
June 28, 2021
The Compton-bred artist seems to move at a mile a minute on his latest showstopper.
Author:
Tyler Borland

Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Author:
Maxamillion Polo

CHAII Walks US Through Her Electrifying EP 'Pineapple Pizza,' Track By Track
November 16, 2021
CHAII is the New Zealand artist you need to be keeping on your radar.
Author:
Ruby Scott

B.I Opens the Page on a New Chapter With Debut Album 'WATERFALL'
June 1, 2021
A king is coming for his crown ðŸ''
Author:
Maxamillion Polo

Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
Author:
Carter Fife