From the Site
BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
Refugee Rapper Star2 Finds Catharsis in 'Real Life'
June 1, 2022
Star2 is gritty, raw, and brimming with infectious perseverance.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
![CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/club-indigo-are-you-in-the-room_1652291274.jpeg)
CLUB INDGO Introduce Themselves to the World With "Are You In The Room" [Premiere]
May 11, 2022
There's nothing about this New England-based collective that can be boxed by a label.
IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
Oliver Tree Has a Chainsaw and Does Not Give a "Fuck"
April 12, 2019
The living meme, viral sensation, and one-of-a-kind electronic artist is creating the most authentic music out there.
![Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/powfu-im-used-to-it-interview_1587407561.JPG)
Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]
April 20, 2020
In the last year, everything has changed for Powfu.
Bakar's Genre-Bending Artistry Makes Him the Newest Force in London's Budding Music Scene
September 11, 2019
As long as Bakar follows his trend of challenging the norm, it is only a matter of time before we have another British sensation.
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
![Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-quill-ones-to-watch-2_1568065388.jpeg)
Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]
September 9, 2019
The Indiana artist on the rise blends hip-hop and soul with a nostalgic '70s and '80s flair that is only elevated by his innate gift for storytelling.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.