From the Site

LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
Author:
Carter Fife

Aries Displays a Refreshing Optimism on "DITTO"
March 1, 2021
Genre-bending wunderkind Aries is on a roll, and his momentum shows no signs of slowing.
Author:
Maddy Quach

Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Author:
Carter Fife

The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Author:
Krista Marina Apardian

Lous and The Yakuza and Joey Bada$$ Go All-In on "Amigo" Remix
January 29, 2021
Lous and The Yakuza's latest is an entrancing remix that spans across the Atlantic.
Author:
Maddy Quach

Channel Tres' 'i can't go outside' Is the Perfect Quarantine Escape
December 21, 2020
With his latest outing, Tres has brought to life a unique blend of house and hip-hop, with a touch of soul cherried on top.
Author:
Krista Marina Apardian

Charlie Curtis-Beard Reflects on New Changes with the 'Rain In Pasadena' EP
December 14, 2020
Los Angeles based rapper and singer Charlie Curtis-Beard is best known for his youthful demeanor and creative use of R&B, hip hop, and pop influences in his music.
Author:
Tyler Borland

The Image Ends the Year Strong With the Gospel-Inspired Single "Every Woman"
December 11, 2020
The Image is an enigmatic Hip-Hop duo best known for their forward-thinking production, wild vocal delivery, and signature masked personas.
Author:
Tyler Borland

Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Author:
Ruby Scott

Adam Pastel's Debut 'MISTAKEN MEMORIES' Demands Attention
November 25, 2020
Adam Pastel's music is just as bright and colorful as his name suggests.
Author:
Tyler Borland

Nick Leng and Chester Watson's "Plastic Moon" Is an Otherworldy Offering
February 12, 2020
The new single arrives hand-in-hand with a cosmic, clay-animated video.
Author:
Jessica Thomas

$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Author:
Carter Fife

Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Author:
Carter Fife

COTIS Is Unfiltered and Unrestrained in Sophomore EP 'Patience'
July 23, 2019
Listening to 'Patience' is akin to tapping into COTIS' private thoughts or ripping pages from his journal.
Author:
Jessica Thomas

Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Author:
Carter Fife

Marco Luka Shows His True Colors on "get me high"
July 24, 2021
"I can't wait for people to take in the rawness and beauty of this one."
Author:
Joey Legittino
![Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khary-ones-to-watch-5_1558462342.jpeg)
Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]
May 21, 2019
"...we'll all have to say goodbye to our former selves but it's ok to cry a little along the way."
Author:
Jessica Thomas

Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Author:
Maxamillion Polo

After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Author:
Carter Fife

Baby Keem Packs a Punch With Double Singles "hooligan" and "sons and critics freestyle"
September 21, 2020
What's better than a new Baby Keem single? Two new Baby Keem singles.
Author:
Maddy Quach