From the Site

'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Author:
Carter Fife

Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
Author:
Carter Fife

IDK's "Peloton" Is The Perfect Song For Getting Over Your Toxic Ex
June 14, 2021
With three successful singles and a Migos co-sign under his belt, 2021 is certainly shaping up to be IDK's year.
Author:
Carter Fife

Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
Author:
Carter Fife

B.I Opens the Page on a New Chapter With Debut Album 'WATERFALL'
June 1, 2021
A king is coming for his crown ðŸ''
Author:
Maxamillion Polo
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
Author:
Maxamillion Polo

kxvg Breaks Free and Soars to New Heights on 'cloudburst*' EP
May 24, 2021
Inspired by themes of youth, discovery, love, and loss, kxvg delivers a collection of futuristic bangers.
Author:
Carter Fife
![New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polyhill-ones-to-watch_1621299402.jpeg)
New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]
May 13, 2021
It's only been about a year or so since PollyHill has really taken her shot at music and she's hit the bullseye dead-on.
Author:
Max Tetlow

Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Author:
Carter Fife

6 Uplifting Verses in ADÉ's 'Always Something' feat. Lil Baby, Goldlink, Fatman Scoop, & More
February 20, 2019
"From my experience, I've always been able to have more peace and progress when I am focused on whatever good is going on in my life."
Author:
Kelly Itatani

Abhi the Nomad Pleads for Action on Overconsumption in "House of Clocks" Video
August 5, 2019
"House of Clocks" is a soulful hip-hop crossover track built on a viscous drumbeat foundation and adorned with vibrant, sun-soaked horns.
Author:
Brady Moses
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
Author:
Jessica Magtalas
![Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miknna-ones-to-watch-crop_1563303772.jpg)
Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]
July 16, 2019
We wanted to create a song that made you feel like you are always on vacation."
Author:
Miranda Hyman

Steve Lacy Cements Himself as a Funk Revivalist & R&B Savant with 'Apollo XXI'
May 28, 2019
The Compton native's music is akin to coming home to your parents' records playing in the living room on a sublime summer day - familiar, novel, and inviting.
Author:
Maxamillion Polo

LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Author:
Matthew Rudas
![Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-yung-pinch-tati_1585262268.jpg)
Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]
March 26, 2020
"I don't think I've ever made something that makes you wanna move like this."
Author:
Krista Marina Apardian
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland

"west" Is Cybertrash at His Most Inventive
May 4, 2021
Unlike anything he's made before, "west" sees Cybertrash taking huge experimental risks.
Author:
Tyler Borland

Alexander Mack Champions Self-Belief on His Album Debut, ''91 Two Forty'
February 25, 2019
Mack creates a smooth concoction of jazzy hip-hop, taking brief moments to relish in his own singing ability.
Author:
Chuck Ramos