From the Site
Wale the Sage Lives Up to His Name on "Stoves"
July 1, 2021
"Stoves" resonates on a deeply personal and universal level.
Meet boyband, the Artist Fueled By Anime, the Internet, and Emo Rap
June 29, 2021
"The internet has low-key fucked us up."
Kill Jasper Displays a Relentless Flow on "Muddy Flow"
June 28, 2021
The Compton-bred artist seems to move at a mile a minute on his latest showstopper.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
![REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-foil-interview_1624639415.jpg)
REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]
June 25, 2021
"Life is life, don't be ashamed and try to hide certain parts of yourself."
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
Johan Lenox's 'chamber johan' Turns His Hits Into Striking Symphonies
June 21, 2021
<i>chamber johan</i> almost feels like a victory lap, one where the horns are replaced by lush string orchestration.
Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.
![Nana's "Save Yourself Sessions" Are Inspirational Moments of Fine-Tuned Storytelling [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nana-save-yourself_1623948388.jpeg)
Nana's "Save Yourself Sessions" Are Inspirational Moments of Fine-Tuned Storytelling [Q&A]
June 17, 2021
"Poetry is poetry, but rap is another level. That's why I chose that form of therapy."
![Danny Singh Proves Himself King of the New Wave With 'Ozone Park' Mini Movie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/danny-singh-ozone-park_1623954686.png)
Danny Singh Proves Himself King of the New Wave With 'Ozone Park' Mini Movie [Premiere]
June 17, 2021
<i>Ozone Park</i> is equal parts multimedia experimentation and love letter to home.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Easy Life Transmutes the Mundane into the Glamorous with 'Houseplants'
May 20, 2019
While it's exceedingly difficult to confine Easy Life's music to one specific genre, nothing describes the group's sound more flawlessly than its name.
Oliver Tree Has a Chainsaw and Does Not Give a "Fuck"
April 12, 2019
The living meme, viral sensation, and one-of-a-kind electronic artist is creating the most authentic music out there.
Yeek Does Not Waste a Moment in the Impressive 'IDK WHERE'
May 13, 2019
Yeek is thriving in a genreless era.
Bakar's Genre-Bending Artistry Makes Him the Newest Force in London's Budding Music Scene
September 11, 2019
As long as Bakar follows his trend of challenging the norm, it is only a matter of time before we have another British sensation.
![Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/powfu-im-used-to-it-interview_1587407561.JPG)
Powfu on Romantic Comedies, Viral Fame, and His New Single "im used to it" [Q&A]
April 20, 2020
In the last year, everything has changed for Powfu.
![Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-quill-ones-to-watch-2_1568065388.jpeg)
Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]
September 9, 2019
The Indiana artist on the rise blends hip-hop and soul with a nostalgic '70s and '80s flair that is only elevated by his innate gift for storytelling.
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!