From the Site
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
SEBASTIAN PAUL Scores a Moment of Transition in 'BOY OH BOY'
September 17, 2019
"Each track looks to serve as a snapshot into this transitional phase of life, a set of experiences, and lessons."
Matthew Chaim Pays Homage to People Who Inspire Purpose in "Reason"
September 10, 2019
A testament to Chaim's incredible lyrical sensibility, "Reason" hosts a collection of poetic lines that comment on losing sight of one's reasons.
![Argonaut & Wasp - "Saigon" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/argonaut-and-wasp-live-ones-to-watch_1568143891.jpeg)
Argonaut & Wasp - "Saigon" [Live + Interview] | All Eyes On
September 10, 2019
We had the pleasure of inviting your newest indie-dance obsession to our New York rooftop to perform their latest single.
Charli XCX, Clairo, Yaeji, and the Pop Futurism of "February 2017"
September 6, 2019
The future of pop belongs to Charli, baby.
Tones and I Embraces Coming Out & Friendship in Passionate 'The Kids are Coming' EP
August 29, 2019
Tones and I weaves a passionate narrative while remaining true to what she and her music stand for.
Levi Watson Is a Real-Life Synth-Lord in 'Daydreaming as The World Ends'
August 28, 2019
'Daydreaming as The World End's is a testament to Watson's ability to create outside the boundaries of hip-hop.
Gus Dapperton Hits the Dancefloor With "Give It To Me Straight"
August 23, 2019
There is only one Gus Dapperton.
She Loves Boon Subverts Expectation on "For The Weekend"
February 12, 2021
New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences.
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
![Moontower Gives a Voice to What We're All Feeling on 'What Day Is It?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Moontower - otw2_1600810059.jpg)
Moontower Gives a Voice to What We're All Feeling on 'What Day Is It?' [Q&A]
September 22, 2020
We had the opportunity to speak with Moontower about their latest EP, virtual tour and musical influences.
Grady and Whethan Provide the Cinematic Score for Hookup Culture in "Only One"
January 11, 2019
"It's the theme music to casual hookup culture, where both parties involved would just rather only put their feet into relationships."
Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Tkay Maidza's 'Last Year Was Weird, Vol. 2' Is an Exquisite and Striking Balancing Act
August 7, 2020
In her sophomore mixtape, Maidza proves herself essential listening.