From the Site
Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
dhruv Channels His Inner Hopeless Romantic in "moonlight"
February 21, 2020
"moonlight" feels like just the start for dhruv.
chloe moriondo's "Ghost Adventure Spirit Orb" Is Equal Parts Candid and Triumphant
February 21, 2020
"'Ghost Adventure Spirit Orb' is inspired by my experiences dealing with mental illness in high school and the ways I cope with it."
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Huron John Is Up to Something in 'Apocalypse Wow, Vol. 1'
February 13, 2020
In this saturated space, it is refreshing to see something this wickedly confident.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Myles Cameron Creates a Chilly Late-Night Atmosphere in "LED"
February 12, 2020
An inspired moment of intimacy courtesy of Cameron.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
ROLE MODEL's "notice me" (acoustic) Is Utterly Captivating
February 6, 2020
notice me ROLE MODEL - senpai (✿ ♥‿♥)
beabadoobee's "Sun More Often" Visual Takes Us Out of This World
February 6, 2020
Our favorite space cadet returns with a cosmic video.
BENNEE's "Supalonely" Video Is a Technicolor Dreamscape
February 5, 2020
The anthem for anyone who has ever felt super lonely gets the video treatment.
Hinds' "Good Bad Times" Is a Superpowered Bop
February 4, 2020
"When people hear this record I want them to freak out and just go, 'What?'"
ODIE Rediscovers Himself in "Slowly"
February 4, 2020
"Slowly" serves as a gentle reminder both to ODIE and listeners alike that losing yourself is only a part of the process of creation.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Wallows Remind Us It'll Be "OK" in Heartening Bop
March 20, 2020
"...no matter where we are or how alone/lost we feel right now, we can get up again and try to feel OK. We're in it together."
dhruv Channels His Inner Hopeless Romantic in "moonlight"
February 21, 2020
"moonlight" feels like just the start for dhruv.
Still Woozy and Remi Wolf's "Pool" Showcases the Magic of True Friendship
March 17, 2022
"Pool was such a beautifully natural collaboration - and is a great reflection of how life can just so seamlessly turn into art."
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
Who Is Audrey Mika?
March 17, 2020
We sat down with the pop artist on the rise following the release of her 5 A.M. EP and first headlining tour to pose the question "Who is Audrey Mika?"
Gus Dapperton Returns With "First Aid," an Emo-Tinged Ode to His Sister
April 23, 2020
"First Aid" sees Dapperton at his most downtrodden and vulnerable.
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Hojean's "Over 85" Is an Effortless Joyride
March 4, 2020
There's simply no limit when it comes to Hojean.
Meet mazie, the Introverted-Extrovert With "no friends"
April 14, 2020
We cannot help but stan mazie's music, vision, and "potatoes over meat" mentality.
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
![Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-interview_1586380558.png)
Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]
April 8, 2020
"When I made Sub Urban in 2016-2017, I knew I wanted it to be dark, whether emotionally vulnerable and raw or twisted and theatrical."
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.