From the Site
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Oliver Tree's "Cash Machine" Is an Anti-Consumerism Anthem Set on the High Seas
December 6, 2019
Tree's latest is expectedly unexpected.
Destiny Rogers Takes Us to "Euphoria"
December 5, 2019
The perfect song and video to hold us over as we wait for season two of Euphoria.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Isaac Dunbar's 'balloons don't float here' Is an Ominous & Alluring Debut for the Young Artist
July 12, 2019
The way in which Dunbar infuses an at times unnerving element to tracks that have no right being this infectious is not dissimilar to Billie Eilish's own brand of ominous pop.
![BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackstarkids-interview_1601484240.jpg)
BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]
September 30, 2020
"BLACKSTARKIDS is coming of age music. Nostalgia plays a large factor in what we do."
Yellow Days Makes a Nostalgic Return With "Treat You Right"
May 4, 2020
Yellow Days' return is scored by infectious soul and jazz undertones.
Max Leone's "The Beach" Effortlessly Pulls You In
April 16, 2020
Leone's latest has us reminiscing about the feeling of saltwater and lost love.
Isaac Dunbar - "pharmacy" | Live From the Rooftop
June 6, 2019
We certainly hope you are prepared to discover your next bedroom pop obsession, because Isaac Dunbar currently has us under his spell.
Max Leone Cements Himself as an Anti-Pop Prodigy on "Malleable"
July 1, 2020
"Malleable" demonstrates Leone's technical understanding of what makes for good, new-sounding music along with his in-depth emotional capacity and ability to convey a feeling.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
Jak Bannon Searches For Change and Happiness in Debut Single "THE TRADE"
April 30, 2020
Rarely does a debut single feel so fleshed-out and pristine.
347Aidan Plays By His Own Rules on "BAD KIDS"
February 15, 2022
347Aidan is notorious for his genre-bending sound, and "BAD KIDS" is no exception.
'Oh No, Not Again!' Sees Alexander 23 Writing His Feelings in Permanent Ink
February 19, 2021
Like crying alone in the Target parking lot, there is a unique universality to Alexander 23's touching moments of personal reflection.