From the Site
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Myles Cameron Creates a Chilly Late-Night Atmosphere in "LED"
February 12, 2020
An inspired moment of intimacy courtesy of Cameron.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
ROLE MODEL's "notice me" (acoustic) Is Utterly Captivating
February 6, 2020
notice me ROLE MODEL - senpai (✿ ♥‿♥)
beabadoobee's "Sun More Often" Visual Takes Us Out of This World
February 6, 2020
Our favorite space cadet returns with a cosmic video.
BENNEE's "Supalonely" Video Is a Technicolor Dreamscape
February 5, 2020
The anthem for anyone who has ever felt super lonely gets the video treatment.
Hinds' "Good Bad Times" Is a Superpowered Bop
February 4, 2020
"When people hear this record I want them to freak out and just go, 'What?'"
ODIE Rediscovers Himself in "Slowly"
February 4, 2020
"Slowly" serves as a gentle reminder both to ODIE and listeners alike that losing yourself is only a part of the process of creation.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
Ryan Woods' 'how i'm feeling' Is an Ode to the Anxieties of Adulthood
January 11, 2021
In his debut EP, Woods combats his own depression, anxiety, and coming-of-age.
Let Ray Laurél's "Coconut Perfume" Score Your Summer Fling
July 7, 2022
“I romanticize my life on a daily basis, it’s fun but pretty tiring."
![girl in red Is Telling Her Truth [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-in-red-ones-to-watch-2_1578507704.jpeg)
girl in red Is Telling Her Truth [Q&A]
January 8, 2020
In our first interview of 2020, we speak to girl in red about Greta Thunberg, Billie Eilish, and painting the world in red.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
chloe moriondo and the Heartwarming Sincerity of "Kindergarten"
January 13, 2020
In moriondo's music, people can find moving songwriting, entrancing confessionals, and most importantly, themselves.
ROLE MODEL Explores Intoxicating and Undaunted Love in "forever&more"
July 24, 2021
In "forever&more," ROLE MODEL's expected melancholy is traded in for exhilarated melodrama.
Dua Saleh's "umbrellar" Is an Unapologetic Artistic Expression
April 20, 2020
There is a clear intent behind everything the Minneapolis-based gender non-binary artist creates.
Jean Dawson Enlists Mac DeMarco For the Blistering "MENTHOL*"
December 10, 2021
With each new single, Dawson reimagines his genrerless vision.