From the Site
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
![Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Royal-the-Serpent-interview-if-i-died-would-anyone-care_1643828034.jpeg)
Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]
February 2, 2022
"I think the goal in this project specifically is to kill those parts of me - the parts that only care about what other people think about me and just want to be so well-liked."
Author:
Dana Jacobs

Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Author:
Holly Alvarado

Max Bennett Kelly Navigates Imposter Syndrome on "Fresh Green at the Gallery"
February 1, 2022
"Nobody's making shit like this right now. Maybe ever."
Author:
Joey Legittino

gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Author:
Carter Fife

renforshort Returns With "moshpit," a Delicate Banger
January 31, 2022
"It's about an annoying relationship where you're treated like garbage and just keep trying to get out."
Author:
Tatum Van Dam

Sueco Captures the Teenage Turmoil of My Chemical Romance on "Loser"
January 28, 2022
"I wanted to write a song for the 15-year-old me."
Author:
Alessandra Rincon

glaive Does a Victory Lap With 'old dog, new tricks'
January 27, 2022
Breakout hyperpop star glaive has shaped the genre in his image.
Author:
Maxamillion Polo

Nilüfer Yanya Revolves Around Pain and Vulnerability on "Midnight Sun"
January 26, 2022
"Midnight Sun" is at once dark and shimmering, shifting effortlessly between tensions and release.
Author:
Michelle Dalarossa

Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
Author:
Nathan Ahamed

Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Author:
Tyler Borland

Lovsky's "Stay" Is Poetic, Emotive, and Vocally Stunning
November 19, 2020
San Francisco native and singer-songwriter Lovsky may be new to the pop scene, but she has quickly proven that she has a long career ahead of her.
Author:
Tyler Borland

thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Author:
Tyler Borland

myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Author:
Tyler Borland

SÅl Continues to Build His Brand on "Villain"
November 10, 2020
New York native, producer, songwriter, and singer SÅl captures the attention of listeners through the quality of his music, but turns casual listeners to returning fans through the vision he has for his artistic project.
Author:
Tyler Borland

SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Author:
Tyler Borland

Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Author:
Tyler Borland

Lani Renaldo Cries Out For "Help!" on Vulnerable New Single
November 12, 2021
"Selfishly, the song was written from a place of just feeling like I was spiraling."
Author:
Alessandra Rincon