From the Site
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
![Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Royal-the-Serpent-interview-if-i-died-would-anyone-care_1643828034.jpeg)
Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]
February 2, 2022
"I think the goal in this project specifically is to kill those parts of me - the parts that only care about what other people think about me and just want to be so well-liked."
Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Max Bennett Kelly Navigates Imposter Syndrome on "Fresh Green at the Gallery"
February 1, 2022
"Nobody's making shit like this right now. Maybe ever."
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
renforshort Returns With "moshpit," a Delicate Banger
January 31, 2022
"It's about an annoying relationship where you're treated like garbage and just keep trying to get out."
Sueco Captures the Teenage Turmoil of My Chemical Romance on "Loser"
January 28, 2022
"I wanted to write a song for the 15-year-old me."
glaive Does a Victory Lap With 'old dog, new tricks'
January 27, 2022
Breakout hyperpop star glaive has shaped the genre in his image.
Nilüfer Yanya Revolves Around Pain and Vulnerability on "Midnight Sun"
January 26, 2022
"Midnight Sun" is at once dark and shimmering, shifting effortlessly between tensions and release.
Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
Maggie Lindemann Is a Future Pop-Punk Icon and "She Knows It"
November 1, 2021
Lindemann is emerging as one of pop-punk's most subversive forces.
Sam Fender Sings of the Joy Found in Hopelessness in "Hypersonic Missiles"
March 5, 2019
Sam Fender is special; there are no two ways about it.
![Irish Alt-Rock Quartet The Academic Release Playful New Single, "Aftertaste" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-academic-otw-1_1568412277.jpg)
Irish Alt-Rock Quartet The Academic Release Playful New Single, "Aftertaste" [Q&A]
September 13, 2019
While Ireland might not come to mind when thinking of the alt-rock scene, the enthusiastic, up-and-coming band The Academic is well on their way to changing that.
![888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/888-ones-to-watch_1557944643.jpg)
888 Dives into Post-Relationship Growth in the Contagious "Pins & Needles" [PREMIERE]
May 15, 2019
With elevated electronic soundscapes, contagious alt-pop melodies, and blazing vocals, the track is a commanding yet emotive release.
Noah Mac Single-Handedly Birthed 'Pretty Boy' Out of A Shed
July 15, 2019
At age 15, Noah Mac re-emerges from his shed with an astounding 14-track debut LP that he wrote, produced, mixed, and delivered himself.
LØLØ Embraces Heartbreak and Pop-Punk in 'overkill'
November 15, 2021
"I felt lost, lonely, and pathetic. When I feel that way, I turn to music."
![sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sobhhï-ones-to-watch.jpg)
sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]
February 7, 2019
"For me the success criteria is if fans or people who are listening feel like they're apart of something that's just not music that they hit play, but kind of a world they live in. "
Isaia Huron's "Somehow I Knew" Is an Incredible Vocal Display
December 17, 2020
Nashville R&B artist Isaia Huron has built up a following through self reflexive songwriting and a smooth vocal performance.
![Say "Au Revoir" to Your Ex with PHANGS' Synth-Pop Anthem [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch-4.jpg)
Say "Au Revoir" to Your Ex with PHANGS' Synth-Pop Anthem [PREMIERE + Q&A]
April 18, 2019
If you've never heard of PHANGS before, you're most definitely in for a savory treat from Nashville, Tennessee.