From the Site
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
Wallows Takes to the Mini Golf Course to Reflect on Fading Love in "Sidelines"
March 8, 2019
This marks the third single from Wallows' forthcoming debut album, Nothing Happens, set to release on March 22.
Hobo Johnson's Pool Party-Themed Video is Anything But a "Typical Story"
June 25, 2019
With a record deal and national Ones To Watch-presented tour now under his belt, Hobo Johnson is winning with unparalleled creativity and uniqueness.
The Dirty Nil - "Evil Side" | Northside Sessions
January 15, 2019
Emerging from Hamilton, Ontario, The Dirty Nil cut their teeth playing the dirtiest of dive bars before they found themselves opening for some of their own idols.
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Olivia Rodrigo's 'Sour' Is the Angsty Pop Return You've Been Longing For
May 24, 2021
Rodrigo's voice carries the flavors of Paramore punk, Alanis Morissette angst, Kelly Clarkson belt, all topped off with a Taylor Swift candidness.
![renforshort Paints a Picture of Her World on 'off saint dominique' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/renforshort-off-saint-dominique_1622779863.jpeg)
renforshort Paints a Picture of Her World on 'off saint dominique' [Q&A]
June 4, 2021
"I've gotten so personal on this project, because I'm just not scared of it anymore."
![Frames on Pop-Punk, Sex Work, and Their Debut Album 'Every Room' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frames-interview-every-room_1632853235.png)
Frames on Pop-Punk, Sex Work, and Their Debut Album 'Every Room' [Q&A]
September 27, 2021
Frames is aiming to create the next wave of music-videos-playing-on-MTV pop-punk.
Happy Birthday, Mick Jagger! Here's 12 Front(wo)men to Make You Proud
July 26, 2019
We're here to introduce 12 front(wo)men that are on track to carry on our favorite rock legend's legacy as entertainment icons.