From the Site

Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
Author:
Ruby Scott
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
Author:
Ruby Scott

No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
Author:
Maddy Quach

KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Author:
Maxamillion Polo
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
Author:
Jenna Singer
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Author:
Maddy Quach

Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Author:
Joey Legittino

Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Author:
Maxamillion Polo

Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Author:
Maddy Quach

Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
Author:
Maddy Quach

"west" Is Cybertrash at His Most Inventive
May 4, 2021
Unlike anything he's made before, "west" sees Cybertrash taking huge experimental risks.
Author:
Tyler Borland

Meet joshua epithet, the Artist Looking to Leave His Mark Amongst a New Wave of British Musicians
May 3, 2022
The Manchester-based artist omnivorously pulls from a host of inspirations to create music in his own image.
Author:
Ali Wu
![Ones To Watch Presents: Matt Maeson's 'The Day You Departed Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/matt-maeson-tour-ones-to-watch-2_1559761481.jpeg)
Ones To Watch Presents: Matt Maeson's 'The Day You Departed Tour' [ANNOUNCEMENT]
May 17, 2019
See the heart-wrenching crooner on tour this summer and fall!
Author:
Maxamillion Polo

Teezo Touchdown's Unconventional Approach Shines on "Technically"
February 12, 2021
Teezo Touchdown is giving his audience a front-row seat to his own eccentric world that he builds with each new video.
Author:
Tyler Borland
![Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown-1.jpeg)
Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]
February 7, 2019
Newcomer Bishop Ivy beautifully weaves together alternative pop, rock, and electronic to form a new EP that is one of a kind.
Author:
Kayla Hefter
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
Author:
Janette Ayub

Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.
Author:
Maxamillion Polo

The Regrettes Reminds Us the Future (of Punk) Is Female
September 26, 2019
Bummed over the current state of gender politics? Maybe you just need to check out a The Regrettes show.
Author:
Brady Moses

Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Author:
Maxamillion Polo

lovelytheband's "maybe, i'm afraid" Video Has Us Counting Down The Days Till Their Tour
January 30, 2019
This trio is capturing real vulnerability and translating it into irrefutably anthemic song.
Author:
Maxamillion Polo