From the Site
iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.
Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
![Lynn Gunn's Honest Portrayal of PVRIS' Past, Present and Future Plus Details on New LP 'Use Me' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lynn Gunn - otw_1599059495.jpg)
Lynn Gunn's Honest Portrayal of PVRIS' Past, Present and Future Plus Details on New LP 'Use Me' [Q&A]
September 2, 2020
We were able to speak with Lynn Gunn before the release of 'Use Me' and gather her perspective on this new era of creativity, utilizing her natural abilities for this new project, and even on supporting social justice causes.
Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.
Terry Presume Showcases His Eccentric Style on "Don't Play Yourself"
August 27, 2020
Blending indie, alternative, hip hop, and rock, Terry Presume has been making music that is specific and unique to him.
![Mad Wave Is Back With a Self-Titled and Satanic Panic Inspired Single [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mad waves - otw_1598387660.jpg)
Mad Wave Is Back With a Self-Titled and Satanic Panic Inspired Single [Premiere]
August 25, 2020
Mad Waves' leering, dark video of the same title takes us on a myth-riddled journey of psychedelia that blurs judgments.
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Grant Wears Her Heart on Her Sleeve in "Hell Yes, I'm Betting on You"
August 21, 2020
"Hell Yes, I'm Betting on You" provides an exciting glimpse into the new era of music being crafted by GRANT.
![Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lauren Sanderson - otw_1597435403.jpg)
Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]
August 13, 2020
Lauren Sanderson's new single "Frustrated" puts a moody hue on the alt-pop sound she does so well.
Finneas Evokes the Records of His Youth on Alternate Take "Let's Fall in Love for the Night (1964)"
August 7, 2020
Los Angeles based Alt-pop prodigy FINNEAS shares a decisively different alternate take on his single "Let's Fall in Love for the Night."
Lauren Sanderson Shows a Softer Side in Her "Hotel Room"
September 24, 2019
Lauren Sanderson's very first single from her debut album has just arrived.
Yungblud's "Don’t Feel Like Feeling Sad Today" Is a Defiant Rallying Cry For Brighter Skies
June 30, 2022
"To me this song is what happiness feels like. Happiness with a bite."
![Cartel Celebrate “The End" With New Single [The Noise]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cartel-2022-1661276721.jpg)
Cartel Celebrate “The End" With New Single [The Noise]
August 22, 2022
"The End" is a reminder to cherish those special connections, romantic, platonic, or otherwise.
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
![Enter Billy Lemos' World of 'Wonder' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy_lemos2-tw_1604961109.jpg)
Enter Billy Lemos' World of 'Wonder' [Q&A]
November 9, 2020
Billy Lemos is building a unique world of alternative pop. Welcome.
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"
February 4, 2019
Flora Cash's forthcoming EP will be released on March 22 and they're supporting lovelytheband on 'the finding it hard to smile.'
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.