From the Site

iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.
Author:
Tyler Borland

Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
Author:
Tyler Borland
![Lynn Gunn's Honest Portrayal of PVRIS' Past, Present and Future Plus Details on New LP 'Use Me' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lynn Gunn - otw_1599059495.jpg)
Lynn Gunn's Honest Portrayal of PVRIS' Past, Present and Future Plus Details on New LP 'Use Me' [Q&A]
September 2, 2020
We were able to speak with Lynn Gunn before the release of 'Use Me' and gather her perspective on this new era of creativity, utilizing her natural abilities for this new project, and even on supporting social justice causes.
Author:
Bianca Brown

Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.
Author:
Ruby Scott

Terry Presume Showcases His Eccentric Style on "Don't Play Yourself"
August 27, 2020
Blending indie, alternative, hip hop, and rock, Terry Presume has been making music that is specific and unique to him.
Author:
Tyler Borland
![Mad Wave Is Back With a Self-Titled and Satanic Panic Inspired Single [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mad waves - otw_1598387660.jpg)
Mad Wave Is Back With a Self-Titled and Satanic Panic Inspired Single [Premiere]
August 25, 2020
Mad Waves' leering, dark video of the same title takes us on a myth-riddled journey of psychedelia that blurs judgments.
Author:
DJ Connor
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland

Grant Wears Her Heart on Her Sleeve in "Hell Yes, I'm Betting on You"
August 21, 2020
"Hell Yes, I'm Betting on You" provides an exciting glimpse into the new era of music being crafted by GRANT.
Author:
Rachael Jansky
![Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lauren Sanderson - otw_1597435403.jpg)
Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]
August 13, 2020
Lauren Sanderson's new single "Frustrated" puts a moody hue on the alt-pop sound she does so well.
Author:
Precious Kato

Finneas Evokes the Records of His Youth on Alternate Take "Let's Fall in Love for the Night (1964)"
August 7, 2020
Los Angeles based Alt-pop prodigy FINNEAS shares a decisively different alternate take on his single "Let's Fall in Love for the Night."
Author:
Alec Wing
![Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mating-ritual-ones-to-watch-2.jpg)
Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]
April 4, 2019
"You don't have to be happy 100% of the time, but when it seems like you're not getting any days off, it might be time to move on."
Author:
Alyssa Yung

Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
Author:
Precious Kato

Artemas Pushes Pop Boundaries on "High 4 U"
December 14, 2020
It's clear that Oxford's Artemas is destined for stardom.
Author:
Tyler Borland
![sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sobhhï-ones-to-watch.jpg)
sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]
February 7, 2019
"For me the success criteria is if fans or people who are listening feel like they're apart of something that's just not music that they hit play, but kind of a world they live in. "
Author:
Janette Ayub

GRAE Wears Her Heart on Her Sleeve on the Wonderfully Unpredictable 'Whiplash'
April 15, 2022
"It's an album filled with so much self-reflection, love, heartbreak, and discovery."
Author:
DJ Connor

Noah Mac Single-Handedly Birthed 'Pretty Boy' Out of A Shed
July 15, 2019
At age 15, Noah Mac re-emerges from his shed with an astounding 14-track debut LP that he wrote, produced, mixed, and delivered himself.
Author:
Miranda Hyman
![Irish Alt-Rock Quartet The Academic Release Playful New Single, "Aftertaste" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-academic-otw-1_1568412277.jpg)
Irish Alt-Rock Quartet The Academic Release Playful New Single, "Aftertaste" [Q&A]
September 13, 2019
While Ireland might not come to mind when thinking of the alt-rock scene, the enthusiastic, up-and-coming band The Academic is well on their way to changing that.
Author:
Allissa Williams

Rook Monroe Continues His Winning Streak on "Honey"
November 6, 2020
"'Honey' is about finding light in situations where there isn't any."
Author:
Tyler Borland

BabyJake's "Do I Fit In Your Shoes?" Is the Ultimate Dig at the Recording Industry
May 3, 2021
"It's not easy talking about bad experiences, even harder letting the entire world hear about them."
Author:
Joey Legittino

LØLØ Embraces Heartbreak and Pop-Punk in 'overkill'
November 15, 2021
"I felt lost, lonely, and pathetic. When I feel that way, I turn to music."
Author:
Alessandra Rincon