From the Site
![Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tiny jag - otw_1602182555.jpg)
Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]
October 8, 2020
Tiny Jag perfectly fuses pop, hip hop, alternative, and R&B music into her own sound incomparable to others.
Oliver Malcolm Reflects on the Dark Side of Fame With "Outside"
October 5, 2020
Malcolm channels the larger-than-life failings of rock idols into a striking stripped-back track.
![BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackstarkids-interview_1601484240.jpg)
BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]
September 30, 2020
"BLACKSTARKIDS is coming of age music. Nostalgia plays a large factor in what we do."
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
kmoe's "iced tea" Is a Vibrant Expression of Versatility
September 24, 2020
Vancouver-based 16-year-old kmoe refuses to be boxed in.
Jean Dawson's "Starface*" Is an Infectious Sonic Fireworks Show
September 22, 2020
With each release, the experimental pop provocateur gives further credence to his undeniable one-of-a-kind vision.
Ai Bendr Outdoes Herself on Sophomore Release "Runaway"
September 21, 2020
Ai Bendr does not fold under the high pressure and expectations and her new single "Runaway" proves that she's here to stay.
Gus Dapperton Is Rapturous and Vulnerable in 'Orca'
September 18, 2020
In <i>Orca</i>, Dapperton delivesr a palpable emotional symphony that is impossible to forget.
Khamari's Lovestruck New Single "That Girl" Proves He's Here to Stay
September 14, 2020
The Los Angeles based pop artist has been on a hot streak for the past couple of months.
Lauren Sanderson Shows a Softer Side in Her "Hotel Room"
September 24, 2019
Lauren Sanderson's very first single from her debut album has just arrived.
Yungblud's "Don’t Feel Like Feeling Sad Today" Is a Defiant Rallying Cry For Brighter Skies
June 30, 2022
"To me this song is what happiness feels like. Happiness with a bite."
![Cartel Celebrate “The End" With New Single [The Noise]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cartel-2022-1661276721.jpg)
Cartel Celebrate “The End" With New Single [The Noise]
August 22, 2022
"The End" is a reminder to cherish those special connections, romantic, platonic, or otherwise.
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
![Enter Billy Lemos' World of 'Wonder' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy_lemos2-tw_1604961109.jpg)
Enter Billy Lemos' World of 'Wonder' [Q&A]
November 9, 2020
Billy Lemos is building a unique world of alternative pop. Welcome.
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"
February 4, 2019
Flora Cash's forthcoming EP will be released on March 22 and they're supporting lovelytheband on 'the finding it hard to smile.'
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.