From the Site
Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
KennyHoopla Chases a Hopeless Romance on "Dirty White Vans//"
March 18, 2022
Catharsis has always and will always be at the heart of KennyHoopla's music.
BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
![Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emo-nite-interview_1646333148.jpeg)
Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]
March 3, 2022
"You can't stay in one place your entire life, you gotta grow."
Carlie Hanson's 'Tough Boy' Is a Portrait of Sonic and Personal Growth
February 24, 2022
<i>Tough Boy</i> is an album built around self-discovery in real-time.
![Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stoop-lee-flinstones-video_1645549065.jpeg)
Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]
February 22, 2022
stoop makes music to soundtrack your golden Saturday mornings, no matter where or when you find yourself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
yeule Displays Her Still-beating Android Heart on 'glitch princess'
February 4, 2022
<i>glitch princess</i> is a deeply beautiful, if at times unsettling, project. One unafraid to tear off its skin to display what's hidden underneath.
keshi Loses Himself in the Irresistible Passion of "Touch"
February 4, 2022
"Touch" is irresistible and leaves us begging for keshi's long-awaited debut album.
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
Camp Flog Gnaw 2019: 11 Ones to Catch (Who Aren't Tyler, the Creator or ???)
November 6, 2019
Camp Flog Gnaw 2019 is stacked.
YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
![Postcard Boy Explores His Love/Hate Relationship With Art in "Dazed" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/postcard-boy-dazed_1585235835.jpeg)
Postcard Boy Explores His Love/Hate Relationship With Art in "Dazed" [Premiere]
March 26, 2020
It is difficult not to immediately get swept up in Postcard Boy's introspective and dreamlike affair.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.