From the Site
Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
KennyHoopla Chases a Hopeless Romance on "Dirty White Vans//"
March 18, 2022
Catharsis has always and will always be at the heart of KennyHoopla's music.
BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
![Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emo-nite-interview_1646333148.jpeg)
Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]
March 3, 2022
"You can't stay in one place your entire life, you gotta grow."
Carlie Hanson's 'Tough Boy' Is a Portrait of Sonic and Personal Growth
February 24, 2022
<i>Tough Boy</i> is an album built around self-discovery in real-time.
![Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stoop-lee-flinstones-video_1645549065.jpeg)
Stoop Lee Captures a Carefree Vibe on "Flintstones" [Premiere]
February 22, 2022
stoop makes music to soundtrack your golden Saturday mornings, no matter where or when you find yourself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
yeule Displays Her Still-beating Android Heart on 'glitch princess'
February 4, 2022
<i>glitch princess</i> is a deeply beautiful, if at times unsettling, project. One unafraid to tear off its skin to display what's hidden underneath.
keshi Loses Himself in the Irresistible Passion of "Touch"
February 4, 2022
"Touch" is irresistible and leaves us begging for keshi's long-awaited debut album.
FACESOUL Announces Debut Project 'YSRA' With the Captivating "All I Need"
September 22, 2021
FACESOUL's music is akin to spiritual healing.
Ava Max Delivers a Fan-Favorite Bop in "Salt"
December 12, 2019
Long live our pop princess Ava Max ðŸ''
Dreamer Boy's "Puppy Dog" Is a Dreamy Tale of Puppy Love
December 10, 2019
"It's lighthearted but still sincere. It's hoping that person you're into finally sees you as more than a friend."
MorMor Embraces Isolation in the Otherworldly "Outside"
March 21, 2019
MorMor is an artist who in existing out of simple genre classifications is painting a strikingly human sonic portrait.
![Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-quill-ones-to-watch-2_1568065388.jpeg)
Kid Quill Breaks Down His Hip-Hop Concept Album, 'Sunset Diner' [EXCLUSIVE]
September 9, 2019
The Indiana artist on the rise blends hip-hop and soul with a nostalgic '70s and '80s flair that is only elevated by his innate gift for storytelling.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
LANY Release "good guys," the First Taste of Third Album 'Mama's Boy'
May 13, 2020
At its core, "good guys" is an ode to doing all the right things for the wrong person.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Take a Trip Towards Self-Realization With beabadoobee's 'See You Soon'
April 27, 2022
"I want it to sound like a breath of fresh air, like a realization of some sort."