From the Site

PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
Author:
Maxamillion Polo

Sam Fender Comes of Age on the Brilliant 'Seventeen Going Under'
October 11, 2021
"It's about growing up. It's a celebration of life after hardship, it's a celebration of surviving."
Author:
Maxamillion Polo

boylife's 'gelato' Is an Unflinching Portrait of Humanity
October 11, 2021
<i>gelato</i> is a Jackson Pollock splatter of the human experience.
Author:
Maxamillion Polo

brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Author:
Maxamillion Polo

Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"
October 8, 2021
Following a breakout year, Mothica takes another bold step forward.
Author:
Maxamillion Polo

glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Author:
Maxamillion Polo

Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Author:
Maxamillion Polo

SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Author:
Maxamillion Polo

Meet Los Bitchos, the Party Band Ready to Set Your Heart Ablaze
October 6, 2021
Los Bitchos' music unfurls to reveal a kaleidoscopic amalgamation of far-off locales, disparate moods, and lush sonic textures.
Author:
Maxamillion Polo

Valley Make a Sonic and Emotional Breakthrough on 'Last Birthday'
October 4, 2021
<i>Last Birthday</i> plays out with all the infectious euphoria of someone reaching emotional clarity.
Author:
Maxamillion Polo

'Where Polly People Go to Read,' the Surreal and Personal Debut Album from Gus Dapperton
April 23, 2019
Dapperton's long-awaited debut album arrives as an intimate account of one of indie pop's new stars.
Author:
Maxamillion Polo
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
Author:
Maxamillion Polo

Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Author:
Maxamillion Polo

We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
Author:
Maxamillion Polo
![Postcard Boy Explores His Love/Hate Relationship With Art in "Dazed" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/postcard-boy-dazed_1585235835.jpeg)
Postcard Boy Explores His Love/Hate Relationship With Art in "Dazed" [Premiere]
March 26, 2020
It is difficult not to immediately get swept up in Postcard Boy's introspective and dreamlike affair.
Author:
Maxamillion Polo

YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
Author:
Maxamillion Polo
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
Author:
Maxamillion Polo

Camp Flog Gnaw 2019: 11 Ones to Catch (Who Aren't Tyler, the Creator or ???)
November 6, 2019
Camp Flog Gnaw 2019 is stacked.
Author:
Maxamillion Polo

Who Is Trevor Daniel?
April 22, 2020
We sat down with the rapidly rising artist to get the story behind his debut album, "Falling" blowing up on TikTok, and working with FINNEAS.
Author:
Maxamillion Polo

The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
Author:
Maxamillion Polo