From the Site

$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Author:
Carter Fife

gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Author:
Carter Fife

Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Author:
Carter Fife
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Author:
Carter Fife

poptropicaslutz!, RIZ LA VIE, and GRANDMA Unite on Apocalyptic Anthem "WW3"
January 18, 2022
Between the ensuing chaos of 2022 and the garbage fire that was 2021, stands triumphantly poptropicalslutz!
Author:
Carter Fife

Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Author:
Carter Fife

Vitesse X Announces New Album 'Us Ephemeral,' Drops Hypnotic New Single
January 13, 2022
"I wrote this song at the very beginning of lockdown, reflecting on all of the beautiful people, places and experiences that have touched my life."
Author:
Carter Fife

Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Author:
Carter Fife

Isaia Huron Reimagines Aaliyah, Drake, & More on 'Cerulean Tapes'
December 13, 2021
Huron brings a series of classics into his mesmerizing R&B world.
Author:
Carter Fife

Looking to Get Lost in Space? Try Alann8h's 'Apollo 8'
November 24, 2021
It's hard not to get lost in the idyllic sounds of Allan8h.
Author:
Carter Fife

Blxst Joins Forces with Drakeo The Ruler & Russ on 'Just For Clarity' EP
March 12, 2021
Blxst is back with a surprise two-track EP to reassert his status as one of LA's hottest upcoming artists.
Author:
Carter Fife

Kota the Friend Takes a Victory Lap on "Lyrics to Go Vol. 2"
January 20, 2021
On Lyrics to GO Vol. 2, KOTA the Friend delivers his signature laid-back raps with an extra dose of reflection this time around.
Author:
Carter Fife

Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Author:
Carter Fife

Yung Bae and Channel Tres' "Wonder" Is a Vaporwave Dream Come True
June 11, 2021
"Wonder" synthesizes Yung Bae's vaporwave-funk sound with Channel Tres' hip-hop bounce.
Author:
Carter Fife

IDK Trades Agony For Affection on 'USEE4YOURSELF'
July 9, 2021
<i>USEE4YOURSELF</i> stands as an exercise of painstaking emotional catharsis from one of music's most promising artists.
Author:
Carter Fife

KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project
September 16, 2021
The Kanye West protegée is up next.
Author:
Carter Fife

Don't Hit My Line. I'm Listening to redveil's "04"
November 23, 2021
hey, babe wake up. new redveil just dropped.
Author:
Carter Fife

Kota The Friend and Statik Selektah Make a Run For Album of the Year Contender With 'To Kill A Sunrise'
March 31, 2021
Over 34 minutes of classic mixes that only an East Coast legend could provide, Kota refuses to hold back.
Author:
Carter Fife

Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
Author:
Carter Fife

Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
Author:
Carter Fife