From the Site

$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Author:
Carter Fife

gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Author:
Carter Fife

Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Author:
Carter Fife
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Author:
Carter Fife

poptropicaslutz!, RIZ LA VIE, and GRANDMA Unite on Apocalyptic Anthem "WW3"
January 18, 2022
Between the ensuing chaos of 2022 and the garbage fire that was 2021, stands triumphantly poptropicalslutz!
Author:
Carter Fife

Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Author:
Carter Fife

Vitesse X Announces New Album 'Us Ephemeral,' Drops Hypnotic New Single
January 13, 2022
"I wrote this song at the very beginning of lockdown, reflecting on all of the beautiful people, places and experiences that have touched my life."
Author:
Carter Fife

Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Author:
Carter Fife

Isaia Huron Reimagines Aaliyah, Drake, & More on 'Cerulean Tapes'
December 13, 2021
Huron brings a series of classics into his mesmerizing R&B world.
Author:
Carter Fife

Looking to Get Lost in Space? Try Alann8h's 'Apollo 8'
November 24, 2021
It's hard not to get lost in the idyllic sounds of Allan8h.
Author:
Carter Fife

Snail Mail Delivers Love, Growth, and Freedom on Her Sophomore Album 'Valentine'
November 5, 2021
<i>Valentine</i> is the perfect reintroduction to one of indie rock's finest songwriting prodigies
Author:
Carter Fife

Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Author:
Carter Fife

Brevin Kim Delivers a Raw Intensity to New Single "Naples"
May 7, 2021
"Naples" sees Brevin Kim synthesizing brooding pop music with hard-hitting hip-hop percussion.
Author:
Carter Fife

RMR's "Her Honeymoon" Explores the Hidden Tension Behind Fame
January 8, 2021
This week Atlanta rapper and internet favorite RMR returns with "Her Honeymoon," his latest release since last year's EP "DRUG DEALING IS A LOST ART."
Author:
Carter Fife

KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Author:
Carter Fife

"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
Author:
Carter Fife

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
Author:
Carter Fife

The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Author:
Carter Fife

Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Author:
Carter Fife